When we are sold something
we expect that thing to be the best;
part of the point of pitching it to us
is that it is the best that it can be.
That is what sales pitches are about.
And yet when I look at modern politics
I find the opposite; working the process backwards
from what they say to how their strategists might think,
what the strategists do is work out the weakest point
in the position of the party and the politician
that they are working for and coin a catch phrase
to describe it as a strength and make it
why the party should be in power.
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