It is now a standard part of young-persons-speak,
as used by most folk under the age of thirty,
to use the phrase that some cultural artefact
'is part of our DNA' as if memory, reinforced
through product placement and technology
were equivalent to the science of human biology.
Okay, so we have reached a point where we avoid
recognising how the processes of the reinforcers
of the culture we are part of process us,
but they don't have DNA, and neither will we
when the culture reinforces have finished with us.
Or at least we might have DNA,
but we will have little use for it,
we are far more likely to be dead
because of what the culture did to us.
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