1-One of the easy-to-spot, but still tempting,
click-bait techniques is for the youtuber
or whoever to present their headline
with a question mark, if to suggest a debate
when all they want is to be in emit mode
and the centre of other people's attention.
2-peculiar to British media
is the phrase to 'ramp up',
meaning to raise standards
or spread higher standards
across a particular service sector
or area of government.
The phrase is used by speakers
who see their cause as 'Cinderella service',
typically the public services of health
and education who seek to use the money
better than those using short cuts
to run the service at present.
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