The New Potential

Presently society says to the mentally ill,
the morally defficient and other non-conformists
from hyper-bland normality,
that they have to change their disabilities
to become the moral and moneyed
to be the successes their lecturers are.
Suppose instead that social incapacity
were to be marketed, rebranded
as 'the new potential for an economy
that is on the retreat from the brink'.
Would employers follow the argument,
and believe their government?
Or think instead that marketing
had become the new insanity?