Assertiveness Training

is teaching people how to put themselves in the 'emit' mode
of communicaton - e.g. giving orders, rather than in 'recieve',
whilst creating the impression with those they are with
that they are there to try to listen to what others might think. 

Leading People Away From Fact

Advertising is a form of creativity that aspires
to fool all the people all the time
(particularly state regulators)
through discursive arguments
that lead the viewer away
from the most important details
about the product being sold.
The more to make the whole of life
like the advert to consumer
-a fantasy product controlled by the advertiser.

In preliterate christian societies
the weekly speech that mattered most
was the sermon in the church before
the giving of the tithe, where the priest
had more power modern advertising now has.
Whether the priest knowingly lied
or not people would still give.
Their charity, like their community,
was as genuine as their heart's desire for life.
Where as the consumers misled by modern
advertising into conumerism
as an imitation of life are solely
conditioned by company profits.