Great Marketing Failures Of Our Time

The cooking with Buckfast cook book,
in which this popular tonic wine,
the recipe for which dates as far back
as the1880's, is used in the preparation
of different fruits and vegetables.
Alas, the sales of the wine went up
but sales of what to do with it 
other than swig it from the bottle 
whilst on the streets, and leave the bottle
lying about after, remained stubbornly low.
Update; I should have known that the idea
of The Buckfast recipe had been been taken up.
Here is a thirty minute radio programme
about the gentrification through food
of this bracing drink.