is often talked about in terms of media reach-
how many people around the world can see
a single broadcast, though that still excludes
how the broadcast washes over the individual
who's experience is more of what surounds them.
For example, if the musicians who performed
at Live Aid in 1985 had not taken the drugs,
required for them to get to the stage, and collectively
donated a sum equal to what they had abstained
from to be there, and they had got to the stage 'clean'
then much much more would have been raised,
and money, though a lot, would have been he least of it,
but then Bob Geldof was never going to be a drugs counsellor....
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