Amongst the winter season adverts
that seem to be popular in countries
that view their weather as c-o-l-d
-though the temperature is temperate
compared with cold in the countries
that are coldest in the populated world
-come glossy adverts for holiday breaks
in sunny climes, where the host countries
speak the language of the tourists, and offer
them food and drink that tastes of home,
amid luxury lodgings that are presented as 'self tidying'.
How much do the audience for these adverts
for cheap holidays realise that when more of them
fly to escape the cold, that is not that cold really,
they will be the harbingers of more extreme weather
in the future, when the price of their flights
is added to the otherwise unaccounted for cost
of preserving the biosphere for the future?
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