Nowadays in the wealthy west
consumers spend more time surveying
the shelves of the shop for the five brands
of the same food item that they don't know what to buy.
They spend more time in supermarket
than ever they would spend in church
where there one God, and one brand,
telling or asking him, why is he so wonderful.
It can't be the effective marketing......
I was thinking about God the other day
whilst browsing my local supermarket
looking for some modesty but beyond that
not knowing what it was that I wanted.
I saw the hand height row of buttons
near the exit, where after they have paid
for their shopping they can press the button
that best expresses their mood,
wide smile, smirk, frown, or grimace.
They can silently comment, and say
what their shopping experience was that day.
I don't know who collects and collates all the responses,
but I do know that often finding kind and personal words
when I leave church can be more than difficult,
some parishioners are allergic to wet fish handshakes.
Perhaps in the interests of a measurable efficiency,
the church can take a discreet leaf from the world,
and at adult hand height in the foyer they should have
the four buttons to press instead. They might get more responses....
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