........................................................................................ - a weBlog by Snowy and me.

Friday, 15 November 2024

How Much Do I Owe to Adverts For Products I Never Bought?

As a 70's teenager I was starved of reading
that might extend my understanding
of the complexities of the world,
the more to make me companionable.

The word 'adult' was euphemised to describe
the girlie magazines that married men justified
buying in secret and hiding from their wives,
where their secretive reading, if that is what it was,
led them deeper into a male juvenilia
which was as rhetorical as it was profitable
to the publisher, not that anyone said so.

I could never fathom how deep
the mutual dishonesty went, there
or what the profit motive destroyed.
 
I rarely got near that stuff, though I sensed
from my family how often when male want
faced off against female rejection, 
the discussions
led to disgusts that were always too disagreeable 
for children's tender ears to understand. 

What I read were my mother's women's magazines
which supposedly reflected how women thought,
from the headlines on the front through to the articles inside.
But fifty years on, I have at last been corrected.

With those magazines what the advertiser had to sell
had to be cheap, for Mother to think she might want it,
which then set the agenda of the articles being defined
by what rich men did not want working class women to know.

The days of mass circulation of print media,
narrowing down what people might learn
have been reversed, thankfully, thru how much
the self made programmes on YouTube
are supported by adverts, where the breadth of opinion
is that vast nobody knows where it is likely to end.

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