Doublespeak

is the elusive concept of saying
less than you mean through false optimism.
It defines the ambiguity that has made the mass media
successful for the last century.
We see it easiest when it is spoken
through individuals (usually politicians)
whom we know to disbelieve
before they open their mouths.
Otherwise it hides behind blandness.
Generalities, legalese, and statements
written in the 3rd person impersonal
where who is doing what to whom,
and how, is hard to determine.