The attention span economy
is a much used phrase nowadays,
what the phrase measures out first
is the amount of time we spend online
clicking in and out of sites that entertain us
until we can take no more in. Then the clickbait
invites us to agree to something that costs us money
that we did not want, so we scurry to the bank
to save it costing us more than we can commit to.
The attention span economy is one
of time first, seeking that endorphin hit
from watching and hearing something
well beyond what we could make without assistance.
Until the unit of currency becomes money,
which happens when we lose our focus
whilst idly browsing a website where we
did not read the small print that tells us
'this will cost you'. That wakes us up.
Where terrestrial analogue television was slow,
and lacked nuance but was good for embedding habits
the way people used to time their lives to radio schedules,
YouTube is now there all the time, and is edited
much tighter, its algorithms move much faster,
so we have to decide for ourselves when to leave:
before the clickbait becomes rage bait I suggest.
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