Perverse Incentives

I have not heard much about COP 30.
On my radio the present day White House
madness that is American Politics has taken up
more space on the airwaves than they deserve.
But I know COP 30 has had some effect,
not least on UK advertising campaigns.

In the latest adverts for cat food on UK YouTube,
some cat food corporations have been buffing up
their greenwash credentials by reminding viewers
that if they buy the latest in highly packaged
and over processed cat food the manufacturers
will salve the consciences of the cat owners
by investing in some small acts that attempt
to preserve small tropical islands at risk
of sinking beneath the rising sea levels.

Such surreal promises of perverse intent
are how green wash dishonours the point
of COP 30, for the most credulous consumers.