........................................................................................ - a weBlog by Snowy and me.

Monday, 23 June 2025

Ontological Superlatives

Where would freedom be without the inflated claims for science
that the makers of food and everything else repeat 'proves'
that their product is better then everything else 
that can be sold?

Behind the scenes I am sure their are advertisers
who compete with each other to say to sellers
'my adverts can sell your product better than they can.'.

When superlatives assume their own ontological* logic,
and what can be sold as truth has to be sold as more than truth
then all I can hope for is the ontological collapse of overselling.

Then we, the sold to, might know where we are. Though advertisers won't....


*Originally a philosophical/theological argument as espoused by St Anslem, an 11th century Benedictine monk who was Archbishop of Canterbury from 1093, to 1109. which set the limits of what could be known, what practical infinity meant, by the outer reaches of what men thought they knew, his being unable to factor in how when the scientific method of hypothesis-test-result evolved, it still is evolving, it would supersede his relative measure of absolute truth. New hypotheses may be devised, but the truth of them always has to tested.  

   

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