I can't mind that nearly all online public information
gets there because it is 'paid for' by adverts
but why so many ads for hair care products
that I, and millions of others, will never use?
These short films before what get what I click for
on youtube etc are awash with a glossy images
where adult women seek to appear more youthful,
as manufacturers persuade us we are vain
to help us empty our pockets.
I does not matter to me- these mousses
and shampoos are something I can't use,
I don't have the hair for them,
but the material they support matters.
I wonder, given a choice of public message
to subsidise to our 'entertainments', is there nothing better?
More morally uplifitng? Perhaps there is no choice,
but if there were then shampoo adverts might still be
the best thing is going. To be depressed by the idea
of beauty being so misused seems all too familiar.
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