we found out that firms beyond a certain age
who 'don't adapt with the markets' sow the seeds
of their own demise-death by dinasaurism-
usually when approaching their centenary.
Are The World Cup and The Olympics
now ageing very badly? For more than a decade
they seem to me to have been poorly led,
by 1-their sponsors, the creators of the worlds
least healthy snacks and drinks, who collectively
are responsible for mass obesity in western society.
2-the television companies who are always trying
new gimmicks to report on the action and give us
the results, with the human element provided for
by an off putting partisan vigour, and finally...
3-the international construction industry,
who rely on third world labour to build the stadia
for these occasions.
All of the above account for a far bigger effort
than those who merely play the games.
Who would have thought that in a sports event
the smallest amount of money for the occasion
was required to be invested in the actual competitors?
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