In these market led times where consumer choice
is bereft of moral value, it is a given that we are all
bound for hell in a hand cart. What is less asked
about 'the market', and general notion of choice,
is who is gets the luxury hand carts made for one?
And who's journey to hell starts with who they are
forced to share their journey with on their way there?
Given the destination what is an upgrade in your handcart worth?