The ten brands/companies in the middle own the 396 companies on the
edges. Few of us would realise this from the way the supermarket
shelves look. But if the ten labels in the centre replaced the 396 that people
saw as they shopped then the narrowness of our actual choices would be
exposed. We would see how much modern (post modern?) capitalism
is tightly led and cuts down diversity, even within itself. Like many
people I find myself stunned with the range and choice of goods in
supermarkets to the degree that I think at half my normal speed,
but I suspect I am actually stunned by the covert
monopolism going on underneath the labels. |
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